Phuket Raceweek sponsorship, should you be involved?
Is it time you looked at Phuket Raceweek Sponsorship? An International Sailing Event that has moved with the times and continues to evolve as the leading Social Regatta in South East Asia.
There are many entry-level sponsorship opportunities, including the branding and sponsorship of boats.
Phuket Raceweek Sponsorship history.
Established in 2004 Phuket Raceweek has evolved over the years, firstly with its growth and established a base at what was The Evason Hotel in Chalong and then in 2012 (due to The Evason closing down) a move to Cape Panwa Hotel on the Panwa Peninsular on the East Coast of Phuket.
Sponsorship in these first years was managed by Sponsorship experts and had shown some success with organisations such as Jaguar Land Rover and Franke amongst others getting involved.
2013 was a year of change when the creators and owners of Phuket Raceweek, Image Asia Events Co Ltd sold the event to the current owners and operators Media Business Services Co Ltd.
This change of ownership set of a sequence of strategic reviews and led to the current business plan.
Phuket Raceweek in 2014-15
Following the ownership change and the 2013 event along with discussions with other regatta operators in the region, it was decided that Sponsorship management would be brought in house and managed by the Phuket Raceweek management team.
It was fair to say as this step change and step out of the ‘norm’ that many wondered if it would be possible to create the ‘right’ sponsorship and of course the necessary revenue.
This strategy worked having secured Cape Panwa Hotel as the event Title Sponsor for a further two years along with sister hotel Kantary Bay as Host Sponsor. This confidence boost was also followed with the introduction of Peroni, a premium brand Beer who also confirmed during the 2014 event support for 2015, Mount Gay Rum and the Tourism Authority of Thailand and Sports Authority of Thailand.
Phuket Raceweek Sponsorship 2016-18
As part of the earlier strategic review undertaken by the new owners, a plan was etched to develop longer-term partnerships. The Phuket Raceweek supporters and sponsors are extremely loyal. This, therefore, meant detailed discussions in Phuket and Thailand. Evaluating and further understanding of sponsors’ needs and evaluating how it would be possible to grow the event.
It was critical to retain long-term support while building new relations.
Supporting founder and long-term media partner Image Asia the introduction of additional Phuket based companies was phase one of this plan and we were delighted to secure long-term agreements with Asia Catamarans (there’s a full profile HERE) and whilst continue event support from Electrical Marine, ISS, North Sails, Phuket and Krabi Boat Lagoon.
Chang Mineral water joined us in 2016 with a three-year agreement and in 2018 we introduced Castle Creek Wine and media partners Yacht Style complementing long-term media partners Sea Yachting, Cape and Kantary Magazine, Luxury Society and Phuket FM Radio.
Phuket Raceweek Sponsorship opportunities 2019 – 20
We are delighted to have continued support from the Tourism Authority of Thailand, Sports Authority of Thailand, Yacht Racing Association of Thailand and Phuket Yacht Club.
Our co-Sponsor and promotion of the open party Mount Gay Rum has been supporting the event for over 7 years and again in 2019 will be hosting the opening party.
Phuket Raceweek Sponsorship Opportunities.
There are many opportunities and levels to get involved with Phuket Raceweek. Full information and details.
Island Partnerships start at 50,000 thb and Official Supplier status starts at 250,000 thb in a product, cash or a combination of both.
There are six non competing Co-Sponsors positions with full inventory and details available here.